The fashion-led designs of Guess watches for men and women range from elegant timepieces with precious metal bands, funky watches with colourful style. Guess watches are part of the accessories range from designer clothing brand Guess. Established in the early '80s in up-market Beverly Hills, the Guess brand very quickly took off, with the company becoming famous for its iconic black and white advertisements launched in 1985. Initially creators of designer denim jeans, Guess introduced watches to the line in 1984. The Guess brand has been responsible for launching the careers of some of the world's best-known supermodels over the years.