After Rouge Edition Velvet, Bourjois creates Souffle de Velvet, a veil of matte, elegant & discreet lip colour..and so light to wear!. Its unique hybrid texture provides vivid sheer colour and up to 10hr hold and a soft, fresh feel on lips. Souffle de Velvet reconciles colour & comfort. Enriched with moisture protecting agents, its velvety texture provides softness & hydration for up to 10 hours, and is as comfortable to wear as a balm.A fine, creamy veil blends onto your lips for an imperceptible, bare-feel.