Bourjois Push Up The Volume Black Serum mascara protects and beautifies lashes. The mascara has a conditioning and protective serum formula for silky, beautified lashes. The specially designed push up brush gives lashes instant volume and lift and with 16 hour hold you can flaunt your lashes all night long! Bourjois combines quality and expertise with an element of joie de vivre to ensure every product is of the highest quality and result.